Alex Mitchell is the Vice President of Retail Sales at CODA Automotive.  He is responsible for sales and distribution in the US, as well as CODA’s Customer Experience Centers, which provide direct retail feedback.

Prior to CODA, Alex worked in Europe for Toyota.  He began his career at Toyota in planning and ultimately was responsible for Toyota’s dealer network in Western Europe.   Earlier in his career, he was a consultant with McKinsey & Company in Europe, focusing extensively on sales and marketing issues across retail, banking, pharmaceuticals and telecoms.

Alex received his BA in International Relations at Stanford University.  In addition, he received his MBA at Wharton and an MA in International Studies from the Lauder Institute at the University of Pennsylvania