Jeff Curry oversees product marketing at a worldwide level for Better Place, the leading electric vehicle services provider. His responsibilities include establishing the consumer experience for EV drivers delivered by the Better Place charge spot network, battery switch service and in-car software. Curry's team is also the headquarters collaboration point with the company's primary research and development center in Tel Aviv. Before joining Better Place, Curry was part of the team that launched XM Satellite Radio, creating a major in-car entertainment medium with nearly 20 million subscribers. As Vice President of Automotive Marketing, he led a team responsible for developing the marketing strategy and activities that promoted XM's award-winning audio service with the company's strategic automotive partners, including General Motors, Toyota, Honda, Hyundai, Nissan, Porsche, and Ferrari. Before XM, Curry spent several years in advanced product planning with Saab Cars USA. His prior automotive experience also includes product marketing, brand development and public relations roles with Land Rover in the U.S. and Europe. Curry has a B.S. from Georgetown University's School of Foreign Service in Washington, D.C. He is an avowed automotive and high-tech product enthusiast. |
